Consumption, the driver of capitalism

A friend of mine recently diverted my attention to an article that was written about things that were invented just to make people buy things. The article entitled “5 Beloved Traditions Invented to Make You Buy Stuff” written in the Mental_Floss blog. It was reading it with a sideways interest until I got to #3: Diamond Engagement Rings. As many of my personal friends know, I am not a big fan of the institution of marriage and I’m even less of a fan of weddings. However, this article almost put me over the edge when I read:

In addition to diamond engagement rings, De Beers also promoted surprise proposals. The company learned that when women were involved in the selection process, they picked cheaper rings. By encouraging surprise proposals, De Beers shifted the purchasing power to men, the less-cautious spenders.

Wow. Brutal. Seriously, I have no words for what I think of this. I already have not been a fan of DeBeers and their “A Diamond is Forever” bullshit, but to know that they use people like this is just over-the-top wrong. One has to wonder why stuff like this is not reported on in our mainstream media? I have my suspicions, but I’ll just keep those to myself. I had better cool off before I get myself  in trouble on my own blog.


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